Building a Business that Lasts: The Power of 'Slow is Smooth, Smooth is Fast'
90-Day Challenge: Day 19 of 90
In the fast-paced world we inhabit, filled with the frenzy of start-ups and businesses scrambling to outpace each other, it's easy to forget the power of patience. Yet, the approach of "slow is smooth, smooth is fast," a mantra borrowed from the Navy SEALs, emphasizes the importance of thorough preparation and intentionality. This principle has shaped my business philosophy, teaching me the value of laying a solid foundation before seeking rapid growth.
Slow and Steady Wins the Race
What does "slow is smooth, smooth is fast" really mean? For many, going slow might be perceived as being less aggressive, but that's not the case. It's about taking the time to build a strong foundation, a necessary precursor to sustainable success. Much like the Navy SEALs, who tactically survey their environment before executing a swift and precise operation, businesses need to meticulously establish their groundwork to ensure future victories.
In business, the "slow" phase is crucial, particularly at the outset. It's when you build the core elements that will sustain your venture. These include relationships, values, and culture—elements that aren't developed overnight but require deliberate cultivation.
The Bedrock of Relationships
Building relationships is integral to any business. Whether it's with clients, employees, partners, or suppliers, these connections are built over time through trust and understanding. As the saying goes, business is about dealing with people. Investing in relationships might take time, but it's essential for fostering a supportive network that propels your business forward.
Values: The True North
Similarly, the core values of your organization can't be merely written down—they must be embodied. They should permeate every action and decision, providing a guiding compass for your team. Whether it’s integrity, the importance of family, or fostering a fun and organized workplace, values are pivotal. They shape the fabric of your enterprise and require time to become ingrained.
Crafting a Culture
Culture is another pillar that demands intention. It's not something that happens by accident; instead, it's the result of deliberate effort. Culture, more than strategy, can define your organization's success. The kind of environment you establish will attract, retain, and motivate high-quality employees and clients. At RA Financial, we diligently crafted a culture that balances family closeness, a championship spirit, and professional excellence. Through this deliberate design, we're now in our seventh year, each year a testament to the effectiveness of our cultural foundation.
The Speed of Smoothness
Once these essential elements—relationships, values, and culture—are in place, your business is poised to accelerate with fewer errors. It's like driving a car on a well-paved road; with each foundational element securely aligned, you can zoom ahead with confidence, knowing you've minimized the risk of setbacks.
As business leaders, we must understand that rushing, without a solid foundation, can lead to early demise. Like a house built on shaky ground, an organization lacking strong fundamentals will undoubtedly crumble. But with a foundation that's been carefully constructed, your business is built to last, and speed becomes a natural extension of your efforts.
Challenge Yourself
I urge you to embrace the "slow is smooth, smooth is fast" approach in your own business endeavors. Prioritize building the critical foundations first. Just as a Navy SEAL carefully plans every step before executing a swift mission, so too should you meticulously cultivate the relationships, values, and culture that will drive lasting success.
What slow and deliberate step will you take today to build a stronger foundation for your business? Share your insights in the comments below.